Tao Te Ching

The Power of Goodness, the Wisdom Beyond Words
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Jiǎndí 帝喾

2436 – 2386 BCE

“The emperor 's emperor,” patron of merchants

Wife of Yellow Emperor descendent Ku, mother of Qi, the Shang dynasty pre-founder; Jiandi headlines Chinese myths as well as historical accounts. In a myth, she miraculously becomes pregnant after swallowing a bird’s egg which leads to the birth of Qi and helps legitimize the founding of the Shang dynasty. She studied astronomy, good government, and influenced rule based on reason and creating more benefit for others. Described as “the emperor 's emperor,” she became a patron to merchants and her symbol was worn by businessmen for over 600 years.

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