Tao Te Ching

The Power of Goodness, the Wisdom Beyond Words
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Chapter 26
Influence and control

As all politicians know, manipulating and controlling people becomes easy when you know what motivates them. Everyone idolizes something—most often fame, fortune, pleasure, or power. For many, this prime-moving motivation hides more deeply than the surface persona crafted by dogma and culture. It rules from a dark, hidden, and secret core of egocentric inclinations. When an external force or person understands a person’s dark, ruling passion, they easily appeal to it with words and images, tempt them into motion, checkmate their will, and capture their freedom. Understanding these basic and everyday-used techniques can help immunize us from the nearly constant manipulations of advertisers, rivals, and everyone else in our lives.

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