Tao Te Ching

The Power of Goodness, the Wisdom Beyond Words
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Art of Worldly Wisdom
Chapter 30
Right Livelihood

Carefully avoid all foolish ventures, in particular all those disreputable schemes that may bring an audience and notoriety but also disdain and loss of reputation. Eccentricity has its attractions and rewards but this attention can quickly become ridicule; the spotlight most often only brings laughter and disrespect. And since the path of right livelihood and wisdom often crosses status quo values and norms, the wise carefully cultivate anonymity and avoid public notice.

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