Truth is most often seen, rarely heard. Lies flood our ears but avoid our eyes. Conflicts of interest abound; but, deeply buried, become difficult to see. Psychologists have become highly paid advertising executives playing on our emotions and vulnerabilities. Since we live and act based on our trust in the information we receive, some of the most important skills include testing for exaggeration and falsehood. Information inevitably comes to us tinged by the desires and emotions of the people who share it with us, understanding the intentions of our sources can supersede the content. Maintain more skepticism and caution with those who praise than with those who criticize.