Though a feeling of complaint often arises of it's own without forethought or choice, the expression of that complaint seldom helps, normally only makes situations worse. In unexpected but consistent ways, complaining draws attention to our faults and discredits our reputation. Our complaints don't dissuade but—like advertisements—encourage our listeners to act in the ways we're complaining about. Instead, advertise the words and actions that create benefit. Praise people who support us to people who don't. Recount the good deeds done for us and the favors we owe those absent to those present. This encourages them to follow those examples and wins more support and favor.