Bo Secher

Like a horse rider staying in the saddle in spite of intense bumps and twists, don't let sensationalism seduce you. Never promote the sensational in order to not seem trite. At first, it may gain attention from its novelty or outrageousness but soon the deceit becomes known and the promoter only looks foolish. Both of these extremes—adherence to only status quo conformity and enthusiastic excitement about outrageous propositions—only bring disgrace. Enthusiasm based on uncertainty is like building on sand instead of a firm foundation. Instead, the wise always align their undertakings with the reasonable and sure. They don't sacrifice their integrity for short-term and unfounded attention.