Scams, con-artists, and unscrupulous promoters of everything from religion to politics to cosmetics constantly entice us to believe in lies. This struggle pits wisdom against goal-oriented strategy. The strategic approach relies on deception, hides its intentions, and waits for an opportunistic moment to ambush and strike. The way of integrity and wisdom sees through this corrupt intent by not falling victim to these deceptions, by maintaining an open-minded skepticism, a hesitancy to believe without proof, an inscrutability that waits for the second or even the third level of confirmation. When lies are exposed, the liar dissembles by using truth, cheating by not cheating, using candor to promote fraud. But the watchful insight of wisdom sees the shadows concealed by light, reads the real intent under the deceptions. Like an arrow from the Greek national divinity, Apollo, penetrating insight cuts through self-deception and lies, discovers the hidden truths.