Tao Te Ching

“The establishment of any new manufacture, of any new branch of commerce, or any new practice in agriculture, is always a speculation, from which the projector promises himself extraordinary profits... If the project succeeds, they [the profits] are commonly at first very high. When the trade or practice becomes thoroughly established and well known, the competition reduces them to the level of other trades.”

— Adam Smith 1723 – 1790 CE
''The Father of Economic Capitalism"
from Wealth of Nations