Tao Te Ching

The Power of Goodness, the Wisdom Beyond Words
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Chapter 14
Surface and Substance

Substance doesn't go far without a good appearance. Even the most just and reasonable cause falters with an unsavory presentation. A little charm and grace, however, opens almost every door, gilds and sweetens the truth, wins over people's hearts, adds beauty to old age itself, and can—with only a simple expression or tone—help us out of many difficult situations. The "how" of the way things are done can be as important or more important than if they are done not.

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