Tao Te Ching

“To reduce one's diet, consign one's body to the flames, or wear coarse clothing are among the most difficult things in the world do o. And yet people will do them because they know their superiors will be pleased.”

— Mozi 墨子 470 – 391 BCE via Burton Watson
(Mòzǐ)
Chinese personification of Newton, da Vinci, and Jesus
from Universal Love